Best Ethnic Wear Brands in India

10 Best Ethnic Wear Brands in India | 2022 Guide

Looking for a beautiful Saree or a Lehenga? Check out our list of the Best Ethnic Wear Brands in India!

I hope this season of festivities brings us a ray of hope from all that we are facing for a year and a half now. I really wish all of us to get to celebrating Dusshera and Diwali as always. 

I want to wear the finest best ethnic wear brands in India with friends and family. I want to feel what the good old days before the lockdown felt like. What about you? But let’s all be responsible and shop online or maintain social distancing if we really have to get out there.

Ethnic wear is something that personifies us, Indians. We have our unique style. The colors, the prints are unmatched. The fact that these designs and motifs are worn by both men and women is its USP too. Be it the Kurtis, salwar kameez, sarees, and the lehenga choli for women, the dhoti kurta, sherwani, and the kurta pajama for me, we Indians love to flaunt it all.

Ethnic Wear BrandsWhat’s Good
BibaKurtis, Lehengas, Pyjamas, Salwar
Global DesiIndo Fusion, Salwar Sets, Tunics,
W for WomanDrape Wear, Cotton Wear, Kurta
SochSalwar Kameez, Saree, Dress Material
AureliaCasual Wear, Kurta, Work Wear Kurtas

Related: Top Saree Brands in India

Related: Best Kurti Brands in India

The modern ethnic styles are a mix of both our traditional designs with western styling. This adds to the magic and today, I will take you through some of the best ethnic brands you can buy in India. Let’s find out how Indian brands have changed global fashion.

After having reviewed all the Ethnic Wear brands in India based o various factors like print, fabric, design, style, cut, price and much more; my team and I zeroed in on 10 brands that really stood out. Clothes from these 10 brands were put through a series of tests to determine the best. We found that:

The best ethnic wear brand in India is Biba. This brand is famous for it’s hybrid style of contemporary design and a classy traditional style. This makes it one of the best modern ethnic wear brands in the country. Additionally, they also happen to be extremely affordable. With a diverse range of colours and collections, Biba has something for all ethnic occasions.

Best Ethnic Wear Brands in India


best ethnic wear brands in india

If you have been shopping on Amazon or any retail showroom in India, you would have seen this brand. Biba is famous for its contemporary design along with a sprinkle of that classy traditional style.

The brand is also a hit among the masses for bringing the trendiest clothes every festive season at affordable pricing. The vast range of choices starting from salwar suit sets, ready-made, and easy-stitch both for women is another feather in its cap. 

Their beautiful kurtas are often paired with the latest palazzos creating an Indo-Western look that is exquisite. Their range is suitable for women of all ages and little girls too. I personally love the bright colors, the unique patterns, and the cuts. I can assure you they have something for every occasion, be it a birthday, wedding, or an evening out with your loved one.

The collections always boast of a diverse range of colors and combinations. The vibe is always fresh and I always get praised for my choice when I wear Biba. So go ahead and flaunt your style. You can check their collection of Amazon by clicking this link. 

Review of the brand:

Fashion sense: 9/10
designs: 9/10
Affordability: 9/10

Related: Best Women’s Clothing Brands in India

Global Desi

indian ethnic wear

Another personal favorite that had to make it to the best ethnic wear brands in India list. The collection from Global Desi is well known for the sheer global appeal it showcases. This is a brand inspired by a young Indian, who is confident and bold.

The collection boasts boho-chic styles with vibrant elements to match the spirited woman of today. The styles are very global and that is what makes this brand tick. I like their western wear that has Indian prints and colors making it a unique fashion blend. 

If you are looking for jackets, shirts, maxi dresses, a variety of bottoms, and kurtas, you ought to check out their collection on Amazon or any retail giant in India. I have a mix of their styles from ages and I am sure you will have a couple of Global Desi products in your wardrobe.

I highly recommend their kurtas, palazzos, Indo-Western designs for the hip office or college-going women.

Review of the brand:

Fashion sense: 9.5/10
designs: 9/10
Affordability: 8/10

Related: Best Indian Fashion Brands


best indian wear brands

If there is one brand that celebrates India, it is Fabindia. The brand’s tagline also is Celebrate India which is what it truly stands for. I love their product range and for their stand on supporting India’s fabrics and prints, it is my top pick in the best ethnic wear brands in India.

Fabindia is part of my family’s wardrobe for their truly authentic and ethnic Indian prints and fabric used. The variety ranges from western wear with Indian roots or totally Indian styles. If you are looking for products that support local artists and artisans, look no further.

The brand is known for promoting and producing traditional handicrafts with a network of rural producers. They sell in almost all the cities in India and are a force to reckon with, even for the bigger brands.

Their collection has something for everyone. The men and kids section is as exhaustive as the women’s collection. You also get to shop a range of accessories, furniture for your home along with some organic food products too.

I love their long and loose kurtas, tops, palazzos, and skirts, to conventional dresses, workwear that epitomize the colors of the rainbow. 

Review of the brand:

Fashion sense: 8.5/10
designs: 8/10
Affordability: 7/10

Related: Top Clothing Brands in India

W for Woman

ethnic brands india

If there is a brand that brought the ‘Mix n Match’ culture into Indian ethnic wear, it is W for Woman. They have complete wardrobe solutions for the Indian woman on the go. The modern woman who takes care of the house works in an office, and also has a good time with her friends.

I love their collection of contemporary ethnic wear that includes formal wear Kurtis that are my favorite for everyday wear. They are stylish and comfortable while they match the latest trends with modern cuts and colors.

What makes them one of the best ethnic wear brands in India is the availability of 7 sizes instead of 3 sizes as per women’s shape, fits, and size. This is a huge deal in India and the brand has been successful in racking in the market share. 

If you are looking at picking up everyday workwear kurtas, ethnic dresses, palazzos, skirts, & gilets, just look for their collection on their website, Amazon, or any retail outlet. Trust me you will not be disappointed. 

Review of the brand:

Fashion sense: 9.5/10
designs: 9/10
Affordability: 8/10


ethnic wear india

Soch is a brand synonymous with Indian ethnic wear for almost 15 years. I have seen its rise from the beginning and now the brand has approximately 124 exclusive stores across 45 cities in India. It is also available on Amazon and retail outlets too. 

Soch has been known amongst fashionistas from across the country for having one of the chicest collections of Indian ethnic wear online. It was established in 2005, now they have 124 exclusive brand outlets across 45 cities. That’s because a lot of women love their trendy collections. 

They are popular for their embroidered sarees, anarkalis, modern kurtas, opulent lehengas, among other choices. They are a brand made for you if you are into dressing up for festivals and weddings. Their collection can help you be at your best every season of the year. You can be sure of making heads turn everywhere you go.

Review of the brand:

Fashion sense: 9/10
designs: 9.5/10
Affordability: 7/10

Melange by lifestyle

best traditional clothing brands

A brand by the retail giant Lifestyle is a one-stop shop for ethnic wear for you and your family. This makes it a special one among the best ethnic wear brands in India. The option to choose for your kid, husband, and everyone else in your family at one place, we Indians love that, don’t we?

Their collection is traditional yet contemporary and the pricing is affordable for the quality they offer. They have a vast collection of churidars, lehengas, Kurtis, and dupattas that you would love to have in your collection.

Melange by Lifestyle is one of the largest collections of true blue Indian ethnic wear. They have recently made Deepika Padukone their brand ambassador which will set hearts racing of the men and women alike. I am a big fan too of this collaboration as they want to strengthen their brand ethos “Rethink Ethnic”. 

If you want a versatile, eclectic style of modern Indian women you need to check the lifestyle website. They have seasonal favorites that include contemporary styles & silhouettes, their popular floral patterns are a top pick along with their latest ‘Work from Home’ collection. 

Review of the brand:

Fashion sense: 9/10
designs: 9/10
Affordability: 8/10


best ethnic wear brands in india

When you compare the above-mentioned brands, Rangriti is a relatively new brand. They are new but the collection is elegant, modern, and traditional. They have it all so to speak. Available on their website and Amazon, you can check their impressive.

Ranging from traditional kurtas to modern breezy, long print kurtas. You will find something new and interesting to stock up your ethnic collection. I personally love their scarves, stoles, indie tops, and skirts. If you care about ethnic jewelry, they have that too. 

Rangriti is made for women of all ages. It is all of you who love traditional ethnic wear but still believe in keeping up with the latest styles. The mix of modern designs along with elegant cuts make their collection one of a kind.

Review of the brand:

Fashion sense: 8/10
designs: 8/10
Affordability: 9/10

Akkriti by Pantaloons

ethnic brands

A sub-brand from another retail big wig, Pantaloons, Akkriti is a brand that caters to all occasions from festive wear to workwear. Akkriti from Pantaloons has put a lot of thought into putting their collection of ethnic wear out to the masses. Their fusion wear consists of a lot of Indo-western which a lot of people love.

The collection is made for men and women and if you love Pantaloons for shopping, you will vouch for their quality. They have managed to keep up this in Akkriti too. I look for no other options when I want to shop for Kurtas other than Akkriti for my friends regardless if it’s a man or a woman. I like their collection which is slightly different from the norm or luxury brands.

I love their collection of women as they have plus sizes too and I get a lot of Punjabi designs for my brother and father too. Head to the online or their offline store to choose from the latest from Akkriti.

Review of the brand:

Fashion sense: 8.5/10
designs: 9/10
Affordability: 8.5/10


traditional indian wear

Aurelia is a brand that was established in 2009 and is aimed at making ethnic wear something you can wear every day. They are affordable. They are made for the working woman who wants to be traditional. 

They have been successful in re-inventing Indian ethnic wear by adopting modern styles yet keeping the traditional essence alive.

Aurelia re-defines Indian Ethnic by staying in the realm of traditions, yet adapting some modern influences. I love their recent spring-summer collection. The Aurelia Kurta and Kurtis in this collection is something I couldn’t miss and had to include in the best ethnic wear brands in India. The bottoms in this collection are also a must-have.

You get to choose from their Indian motifs, which are a good mix of modern elements and traditional styling. Check them out today if you haven’t already.

Review of the brand:

Fashion sense: 8.5/10
designs: 8/10
Affordability: 7/10


best indian traditional wear

Shree is a truly Indian brand in all senses. Their collection of ethnic wear stays true to our roots and is available for everyone on their website. It was founded in 2009 and comes under SHR Lifestyle Pvt. Ltd. 

They are a lifestyle brand that is focused on providing practical clothing for Indian women. They are ethnic but aim at providing quality that lasts at an affordable cost. Shree has been my go-to brand for kurti and salwaar as they’re so comfortable.

The collection is designed for the stylish, global woman of India. The name means Devi or divine in Sanskrit which they consider every woman to be. The deep-rooted culture is shown across their collection which draws inspiration from the Indian woman.

If this doesn’t make it into the best ethnic wear brands in India, I don’t know what will. They make sure they make clothes that can maintain a balance between a woman’s social and professional lives. If you are a bold, confident woman of today, the ethnic wear from Shree is for you. 

Review of the brand:

Fashion sense: 7.5/10
designs: 7/10
Affordability: 8/10

Indya by FabAlley

best traditional wear brands in india

Indya is probably one of my personal favorite ethnic wear brands in India. It has a great collection of Indian wear the traditional clothing of various colours and a variety of options like lehenga, salwar kameez, indo-western and other garments. 

What I love about Indya is that the clothing quality is top-notch and prices are extremely affordable. You can also buy single pieces from a set of dresses. It’s definitely one of the best traditional wear in India.

Indya is a sub-brand of FabAlley which has been in the market for a long time now. The entire collection is a fusion of modern and traditional that are perfect for the festive season. Many celebrities have collaborated with Indya like Shraddha Kapoor, Nikhil Thampi etc. 

Review of the brand:

Fashion sense: 9/10
designs: 9.5/10
Affordability: 8.5/10


best indian wear brands in india

Maanyawar is one of the most famous traditional clothing brands in India known by its magical advertisement by Virat Kohli and Anushka Sharma. It’s been in the Indian ethnic brands market for a long time now. They’ve also released a new brand for women called Mohey. 

They have a great collection of men’s Kurti and sherwani from high-end to normal day-to-day fashion. Their fit is always perfect and needs no alteration most of the time. Maanyawar also has a great collection of accessories to pair with your clothing to complete your outfit.

I love Maanyawar’s accessories collection as it beautifies my outfits always. You’ll also find stylish brooches for your sherwani or suits.

Review of the brand:

  • Fashion sense: 8.5/10
  • designs: 9/10
  • Affordability: 8/10

Best Ethnic Wear Brands in India: FAQ

Which is the best Indian shopping site for ethnic wear?

The best shopping sites for ethnic wear in India are Biba, Global Desi, Indya, Rangriti etc. These brands have amazing quality clothing and the prices are extremely affordable.

Which are elegant ethnic brands in India?

You can find elegant ethnic wear in stores like Biba, Global Desi, W for Woman, and Soch. These brands have extremely elegant designs that suit festive occasions and are modern as well.

Is Global Desi good for ethnic wear in India?

Global Desi is one of the best ethnic wear brands in India that has a great collection of vibrant and designer traditional clothing. Their pieces are modern yet bind together the subtlety of traditional Indian dressing.

The ethnic brands I have listed out for all of you are some of my personal favourites. The clothes from the best ethnic wear brands in India are a rage among both the young and old and I am sure you will find your pick. If you do, please share this with your friends and family. I’ll catch you all soon with another interesting list. Ciao.


Check out hereif you're looking for the best Indian tradition wear clothing. They're chic and comfortable. Biba is one of the Best Ethnic Wear Brands in India! Read further to know more about them.

Product SKU: EW102091

Product Brand: BIBA

Product Currency: INR

Product Price: ₹ 1,646

Price Valid Until: 2021-12-31

Product In-Stock: InStock

Editor's Rating:

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