Looking for a beautiful Saree or a Lehenga? Check out our list of the Best Ethnic Wear Brands in India!
I hope this season of festivities brings us a ray of hope from all that we are facing for a year and a half now. I really wish all of us to get to celebrating Dusshera and Diwali as always.
I want to wear the finest best ethnic wear brands in India with friends and family. I want to feel how the good old days before the lockdown felt like. What about you? But let’s all be responsible and shop online or maintain social distancing if we really have to get out there.
Ethnic wear is something that personifies us, Indians. We have our unique style. The colors, the prints are unmatched. The fact that these designs and motifs are worn by both men and women is its USP too. Be it the Kurtis, salwar kameez, sarees, and the lehenga choli for women, the dhoti kurta, sherwani, and the kurta pajama for me, we Indians love to flaunt it all.
Related: Top Saree Brands in India
The modern ethnic styles are a mix of both our traditional designs with western styling. This adds to the magic and today, I will take you through some of the best ethnic brands you can buy in India. Let’s find out how Indian brands have changed global fashion.
After having reviewed all the Ethnic Wear brands in India based o various factors like print, fabric, design, style, cut, price and much more; my team and I zeroed in on 10 brands that really stood out. Clothes from these 10 brands were put through a series of tests to determine the best. We found that:
The best ethnic wear brand in India is Biba. This brand is famous for it’s hybrid style of contemporary design and a classy traditional style. This makes it one of the best modern ethnic wear brands in the country. Additionally, they also happen to be extremely affordable. With a diverse range of colours and collections, Biba has something for all ethnic occasions.
Related: Best Kurti Brands in India
Best Ethnic Wear Brands in India
If you have been shopping on Amazon or any retail showroom in India, you would have seen this brand. Biba is famous for its contemporary design along with a sprinkle of that classy traditional style.
The brand is also a hit among the masses for bringing the trendiest clothes every festive season at affordable pricing. The vast range of choices starting from salwar suit sets, ready-made, and easy-stitch both for women is another feather in its cap.
Their beautiful kurtas are often paired with the latest palazzos creating an Indo-Western look that is exquisite. Their range is suitable for women of all ages and little girls too. I personally love the bright colors, the unique patterns, and the cuts. I can assure you they have something for every occasion, be it a birthday, wedding or an evening out with your loved one.
The collections always boast of a diverse range of colors and combinations. The vibe is always fresh and I always get praised for my choice when I wear Biba. So go ahead and flaunt your style. You can check their collection of Amazon by clicking this link.
Another personal favorite that had to make it to the best ethnic wear brands in India list. The collection from Global Desi is well known for the sheer global appeal it showcases. This is a brand inspired by a young Indian, who is confident and bold.
The collection boasts boho-chic styles with vibrant elements to match the spirited woman of today. The styles are very global and that is what makes this brand tick. I like their western wear that has Indian prints and colors making it a unique fashion blend.
If you are looking for jackets, shirts, maxi dresses, a variety of bottoms, and kurtas, you ought to check out their collection on Amazon or any retail giant in India. I have a mix of their styles from ages and I am sure you will have a couple of Global Desi products in your wardrobe.
I highly recommend their kurtas, palazzos, Indo-Western designs for the hip office or college-going women.
Related: Best Indian Fashion Brands
If there is one brand that celebrates India, it is Fabindia. The brand’s tagline also is Celebrate India which is what it truly stands for. I love their product range and for their stand on supporting India’s fabrics and prints, it is my top picks in the best ethnic wear brands in India.
Fabindia is part of my family’s wardrobe for their truly authentic and ethnic Indian prints and fabric used. The variety ranges from western wear with Indian roots or totally Indian styles. If you are looking for products that support local artists and artisans, look no further.
The brand is known for promoting and producing traditional handicrafts with a network of rural producers. They sell in almost all the cities in India and are a force to reckon with, even for the bigger brands.
Their collection has something for everyone. The men and kids section is as exhaustive as the women’s collection. You also get to shop a range of accessories, furniture for your home along with some organic food products too.
I love their long and loose kurtas, tops, palazzos, and skirts, to conventional dresses, workwear that epitomize the colors of the rainbow.
Related: Top Clothing Brands in India
W for Woman
If there is a brand that brought the ‘Mix n Match’ culture into Indian ethnic wear, it is W for Woman. They have complete wardrobe solutions for the Indian woman on the go. The modern woman who takes care of the house works in an office, and also has a good time with her friends.
I love their collection of contemporary ethnic wear that includes formal wear Kurtis that are my favorite for everyday wear. They are stylish and comfortable while they match the latest trends with modern cuts and colors.
What makes them one of the best ethnic wear brands in India is the availability of 7 sizes instead of 3 sizes as per women’s shape, fits, and size. This is a huge deal in India and the brand has been successful in racking in the market share.
If you are looking at picking up everyday workwear kurtas, ethnic dresses, palazzos, skirts, & gilets, just look for their collection on their website, Amazon, or any retail outlet. Trust me you will not be disappointed.
Soch is a brand synonymous with Indian ethnic wear for almost 15 years. I have seen its rise from the beginning and now the brand has approximately 124 exclusive stores across 45 cities in India. It is also available on Amazon and retail outlets too.
Soch has been known amongst fashionistas from across the country for having one of the chicest collections of Indian ethnic wear online. It was established in 2005, now they have 124 exclusive brand outlets across 45 cities. That’s because a lot of women love their trendy collections.
They are popular for their embroidered sarees, anarkalis, modern kurtas, opulent lehengas, among other choices. They are a brand made for you if you are into dressing up for festivals and weddings. Their collection can help you be at your best every season of the year. You can be sure of making heads turn everywhere you go.
Melange by lifestyle
A brand by the retail giant Lifestyle is a one-stop shop for ethnic wear for you and your family. This makes it a special one among the best ethnic wear brands in India. The option to choose for your kid, husband, and everyone else in your family at one place, we Indians love that, don’t we?
Their collection is traditional yet contemporary and the pricing is affordable for the quality they offer. They have a vast collection of churidars, lehengas, Kurtis, and dupattas that you would love to have in your collection.
Melange by Lifestyle is one of the largest collections of true blue Indian ethnic wear. They have recently made Deepika Padukone their brand ambassador which will set hearts racing of the men and women alike. I am a big fan too of this collaboration as they want to strengthen their brand ethos “Rethink Ethnic”.
If you want a versatile, eclectic style of modern Indian women you need to check the lifestyle website. They have seasonal favorites that include contemporary styles & silhouettes, their popular floral patterns are a top pick along with their latest ‘Work from Home’ collection.
When you compare the above-mentioned brands, Rangriti is a relatively new brand. They are new but the collection is elegant, modern, and traditional. They have it all so to speak. Available on their website and Amazon, you can check their impressive.
Ranging from traditional kurtas to modern breezy, long print kurtas. You will find something new and interesting to stock up your ethnic collection. I personally love their scarves, stoles, indie tops, and skirts. If you care about ethnic jewelry, they have that too.
Rangriti is made for women of all ages. It is all of you who love traditional ethnic wear but still believe in keeping up with the latest styles. The mix of modern designs along with elegant cuts make their collection one of a kind.
Akkriti by Pantaloons
A sub-brand from another retail big wig, Pantaloons, Akkriti is a brand that caters to all occasions from festive wear to workwear. Akkriti from Pantaloons has put a lot of thought into putting their collection of ethnic wear out to the masses. Their fusion wear consists of a lot of Indo-western which a lot of people love.
The collection is made for men and women and if you love Pantaloons for shopping, you will vouch for their quality. They have managed to keep up this in Akkriti too. I look for no other options when I want to shop for Kurtas other than Akkriti for my friends regardless if it’s a man or a woman. I like their collection which is slightly different from the norm or luxury brands.
I love their collection of women as they have plus sizes too and I get a lot of Punjabi designs for my brother and father too. Head to the online or their offline store to choose from the latest from Akkriti.
Aurelia is a brand that was established in 2009 and is aimed at making ethnic wear something you can wear every day. They are affordable. They are made for the working woman who wants to be traditional.
They have been successful in re-inventing Indian ethnic wear by adopting modern styles yet keeping the traditional essence alive.
Aurelia re-defines Indian Ethnic by staying in the realm of traditions, yet adapting some modern influences. I love their recent spring-summer collection of 2021. The Aurelia Kurta and Kurtis in this collection is something I couldn’t miss and had to include in the best ethnic wear brands in India. The bottoms in this collection are also a must-have.
You get to choose from their Indian motifs, which are a good mix of modern elements and traditional styling. Check them out today if you haven’t already.
Shree is a truly Indian brand in all senses. Their collection of ethnic wear stays true to our roots and is available for everyone on their website. It was founded in 2009 and comes under SHR Lifestyle Pvt. Ltd.
They are a lifestyle brand that is focused on providing practical clothing for Indian women. They are ethnic but aim at providing quality that lasts at an affordable cost.
The collection is designed for the stylish, global woman of India. The name means Devi or divine in Sanskrit which they consider every woman to be. The deep-rooted culture is shown across their collection which draws inspiration from the Indian woman.
If this doesn’t make it into the best ethnic wear brands in India, I don’t know what will. They make sure they make clothes that can maintain a balance between a woman’s social and professional lives. If you are a bold, confident woman of today, the ethnic wear from Shree is for you.
The ethnic brands I have listed out for all of you are some of my personal favourites. The clothes from the best ethnic wear brands in India are a rage among both the young and old and I am sure you will find your pick. If you do, please share this with your friends and family. I’ll catch you all soon with another interesting list. Ciao.
Hipbrands puts together some of the best brands in India to make it easier for our readers to purchase wisely.
I’m Preethi Menon, an avid learner of tech and gadgets. I have been reviewing top brands for 5 years and aim to do the same more elaborately so as to give a customer everything there is to know about a particular brand. There are brands in India that are overlooked due to the dominating mainstream direction we are headed in. At Hipbrands, we believe in the balance of quality and cost and focus on brands that provide exactly that!
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Biba is one of the Best Ethnic Wear Brands in India!
Product SKU: EW102091
Product Brand: BIBA
Product Currency: INR
Product Price: ₹ 1,646
Price Valid Until: 2021-12-31
Product In-Stock: InStock