Popular Toothpaste Brands in India

9 Popular Toothpaste Brands in India 2022

Looking for effective toothpaste brands? Check out our list of the Popular Toothpaste Brands in India.

For a radiant and attractive smile, you need to have sparkling teeth. And for that, you need to have the right toothpaste! It all comes back to that. 

Given the high demand for toothpaste, there are so many brands that have produced them. However, there are still a handful of brands that have always stood out with their uniqueness. These popular toothpaste brands in India have been curated for you with some top-notch reviews as well. 

Our team has looked into the purchases made in terms of toothpaste in India and there is one that has definitely looked like the people’s favourite. 

According to dentists, Colgate is the most popular and sought-after toothpaste in India. Colgate has a toothpaste for every oral issue and contains safe ingredients that do not act too harshly on the gums. Dentists have assured that using Colgate twice daily can make the teeth whiter and stronger.

Popular Toothpaste Brands in India


famous toothpaste brands in india

There is no doubt that Colgate is extremely popular in India and is considered one of the most effective toothpastes for white teeth. I really like Colgate because it helps in cleaning my teeth very well. Also, It has helped me fight my bad breath issues. It’s one of the most famous toothpaste brands in India.

  • The presence of salt in the toothpaste absorbs yellowness in the teeth and gives your enamel a white coating. 
  • We noticed that the strongest review Colgate has is that it fights against the plague which can in turn cause other oral hygiene problems. 
  • Besides making your teeth strong, it can also be of great help in strengthening your gums. Weak gums can cause bleeding and in some cases even pus. 
  • Brushing your teeth twice every day can help fight against bad breath and bacteria giving you fresh breath all day long. 
Pros Cons 
Teeth appear whiter and stronger in a short period of time. The taste can be quite plain without any flavor. 


  • Ingredients: 9.5/10
  • Cleaning ability: 9.5/10
  • Affordability: 9/10


best toothpaste in india

Pepsodent comes just after Colgate among the most popular toothpaste brands in india. 

  • This toothpaste ticks off a very important aspect of oral hygiene which is cavities. We know how hard it can be to steer clear from that area given the kind of food we are acclimated to having. 
  • Pepsodent toothpaste ensures that your teeth has about 12 hours of protection from cavities which is a pretty long time. So we suggest you brush your teeth twice a day. 
  • It also fights against plague and reduces breath issues by giving you a fresh and minty after taste which is our favorite part of this toothpaste. 
  • Another good news is, your whole family gets to be a part of this toothpaste as its safe for all kinds of teeth. 
Pros Cons 
Fights against cavity effectively. Not as easily available as Colgate. 


  • Ingredients: 9/10
  • Cleaning ability: 9/10
  • Affordability: 9.5/10

Oral B

toothpaste brands of india

Oral B is that one solution for hypersensitive gums and teeth. This toothpaste can eliminate all those issues and give you stronger gums. 

  • Like the ones mentioned above, this one too works best when brushed twice every day. 
  • Oral B works into the gums to give you the threshold to withstand pain and sensitivity and gives you healthier gums. 
  • Weak gums can cause bleeding which in turn can cause plague and other bacterial infections in the gums. The mint in the toothpaste can fix this instantly. 
  • Oral  B works really well in removing surface stains on the teeth which does not allow any bacteria to be accumulated in between the teeth. 
  • Another important feature of this toothpaste is that it protects the enamel in the teeth without destructing it with constant usage. 
Pros Cons 
Protects the teeth from enamel corrosion. Comparatively expensive. 


  • Ingredients: 9.5/10
  • Cleaning ability: 9.5/10
  • Affordability: 9/10

Close up 

Close up is one of our favorites as it does have a fresh minty persona when compared to the others on our list. 

  • This is the red hot version which means extra burst and extra freshness. Every morning can be made energetic with the explosion of these mint flavors in your mouth. Energetic indeed! 
  • This is a gel based toothpaste which tastes really great for those who crave flavor in their toothpaste. 
  • It contains tea tree and eucalyptus which works wonders in cleansing your gums and making them stronger than ever. 
  • Close up is proven to remove 99% of the germs with regular brushing using this toothpaste. 
Pros Cons 
Has a very minty flavor which leaves your breath fresh. Can be a little too strong for those who are sensitive. 

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Sensodyne is a clinically approved toothpaste for hypersensitivity and healthy teeth and gums. 

  • Sensodyne is fluoride toothpaste which is extremely safe to use for everybody and works really well with sensitive gums. 
  • The primary function of this toothpaste is to strengthen the gums and give your teeth better enamel protection. This also strengthens the extremely sensitive parts of the teeth and gums and gives you good oral hygiene. 
  • Brushing your teeth twice daily can give you whiter and stronger teeth in about 2 weeks. 
Pros Cons 
Evident results in abot 2 weeks. Has a plain taste. 

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Meswak toothpaste 

Meswak from Dabur, is also another popular brand in India which is cost-effective and is great for your oral hygiene as well. 

  • Miswak is a herb that is also known as the ‘toothpaste tree’ is the primary ingredient and works wonders on the gums and the health of the teeth.
  • The toothpaste aims at reducing bacteria in your mouth and works on the deteriorating condition of the enamel coating of the teeth. 
  • Once you brush with this toothpaste you will be left with a minty fresh aftertaste which is great during the mornings. 
  • Besides all this, it also fights against tartar, cavities and fights germs. 
Pros Cons 
Fights cavities and tartar effectively and gives protection for the enamel in the teeth. Not easily available. 

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Patanjali Dant Kanti Toothpaste 

indian toothpaste brands made in india

Patanjali is a flourishing ayurvedic brand that has a great variety of food products and other home appliances which ensure good and healthy life. 

  • The ayurvedic blend of clove and other herbs works into the tightening of gums and whiter teeth. Bleeding gums can be extremely harmful and can worsen the condition of your oral health. The presence of these herbs will help you maintain a good oral condition. 
  • The toothpaste works well in deep cleansing the teeth and removing food particles from within the teeth. 
  • It gives protection against bacteria and fights plague effectively. 
  • This is a dental cream and not gel-based so the taste can get a little plain for those who crave flavour. 
Pros Cons 
Contains herbs and other goodness to give you healthy gums. Not easily available. 

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Vicco Vajradanti Ayurvedic toothpaste 

indian toothpaste brands made in india

Being a part of an Indian family we know how long this brand has been around for and how much it has impacted our choices in the best way.  

  • Another ayurvedic blend of herbs with the barks of trees that work their way into the gums and tighten them and give them the best of oral hygiene. 
  • It comes with a total blend of 20 herbal extracts each of which has an immense effect on your teeth and gives you good breath. 
  • We suggest you use this twice every day. This is especially effective at night when it requires a certain sense of cleansing of all the food particles. 
Pros Cons 
Gives you healthy gums and good breath. Expensive. 

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Himalaya Herbals 

natural toothpaste brands in india

Himalayas had to be part of our list. This is a health brand that caters to those super conscious people giving them only the best experience. 

  • The primary ingredient in the toothpaste is neem which is super effective if you want to have a fresh minty breath. 
  • It does an excellent job in protecting the gums and keeping them far from getting infections. The gums are tightened and the teeth are made whiter. 
  • The Himalaya toothpaste makes sure it has the best effect on the gums with the blend of the herbs besides neem. 
Pros Cons 
Made of herbal ingredients and is safe for the gums and the teeth. Might have a strong taste for those who are sensitive. 

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How to Choose the Right Toothpaste:

There is no perfect toothpaste for everyone, as each person has different preferences and needs. However, some factors to consider when choosing a toothpaste include the following:

  • Ingredients in the toothpaste: such as abrasives that remove plaque and stains, detergents that help in cleaning, fluoride that helps in strengthening teeth, and sweeteners for taste.
  • Toothpaste flavor: There are various types of toothpaste flavours available in the market and one must choose the flavor according to their tastebuds. Some prefer plain while some go for menthol flavors or spices.
  • Type of paste (gel vs. paste): The type of paste depends on what is comfortable for you to brush with. Gel consistency toothpaste isn’t as thick while pastes are thick.
  • Price: Toothpaste is something that you’d need daily, sometimes twice a day so choose something that wouldn’t burn a hole in your pocket.

Best Toothpaste Brands in India: FAQs

Which is the No 1 toothpaste brand in India?

Colgate is the number one toothpaste brand in India. It has a market share of more than 60 percent. Colgate’s market leadership is largely due to its strong distribution network, consumer awareness, and high-quality products.

Which is the safest toothpaste to use in India?

There are various toothpaste brands that are safe to use in India like Colgate, Pepsodent, Sensodyne, etc. It’s advisable to check the label before buying the toothpaste. 

Choosing a safe and healthy toothpaste is a very important aspect of oral hygiene. We hope we have made your search easy with the above list of safe and popular brands of toothpaste in India.

Also Read:


Check out the most popular toothpaste brands in India. Do check out Colgate as it's one of the Popular Toothpaste Brands in India. Read further to know more.

Product SKU: PT100299B

Product Brand: Colgate

Product Currency: INR

Product Price: ₹270

Price Valid Until: 2022

Product In-Stock: InStock

Editor's Rating:

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